Growth.agency × WePackDesign direction presentation · 2026

Website redesign
Strategy · UX · Design concepts

A new digital
direction for WePack.

Evolving the digital presence to better communicate WePack’s capability, experience and expertise—while remaining unmistakably WePack.

01 / The brief

A deliberate approval stage

Agree the system
before we scale it.

Growth.agency is rebuilding and migrating WePack’s current website into WordPress. Before completing the visual implementation, this presentation establishes the direction for hierarchy, navigation, key page structures, responsive behaviour and reusable components.

Visual directionInformation hierarchyNavigation & journeysResponsive behaviourReusable design system

02 / Where WePack is today

A strong business foundation

The substance is already there.
Our job is to reveal it.

Established experience

More than three decades of practical contract packing expertise.

Extensive capability

Packing, filling, assembly, rework, storage and fulfilment.

Quality credentials

Recognised standards and controls that support buyer confidence.

Recognisable brands

Commercial experience with established names and retailers.

Deep expertise

An Advice Centre rich in useful packing knowledge.

03 / The opportunity

The opportunity is not to reinvent WePack. It is to make the digital experience reflect the strength of the business.

01Clearer service discovery02Stronger corporate credibility03Operational proof and facilities04Accreditations with purpose05Product-led customer journeys06A connected Advice Centre07Better responsive experiences08Confident conversion paths

04 / Competitive landscape

Learning from the market

What digital confidence
looks like in this category.

Glowcroft

Partnership positioning

Alexir

Corporate credibility

Portion Solutions

Operational proof

Mailway

Service architecture

Wipak

International polish

Codex

Accreditations & trust

Marsden

Product-led capability

PartnershipAn operational partner, not a commodity supplier.

ProofFacilities and standards create confidence.

CapabilityExplain what can be packed and how.

DiscoveryStart with the product as well as the process.

ExpertiseUse practical content as evidence.

ConversionMake starting a project straightforward.

Our opportunity isn’t to copy the market. It’s to create a clearer, more distinctive WePack experience.

05 / Audience & journeys

Different starting points. One connected system.

Designing around
how buyers think.

I know the service

“I need liquid filling.”

1Service
2Capability & proof
3Start a project

I know my product

“I have a powdered food product.”

1What we pack
2Recommended methods
3Advice & enquiry

I need a partner

“I need an end-to-end solution.”

1Capabilities
2Facilities & fulfilment
3Start a project

I’m comparing suppliers

“I’m evaluating operational fit.”

1Why WePack
2Quality & brands
3Start a project

I’m researching

“I need to understand my options.”

1Advice Centre
2Related service
3Start a project

06 / Website strategy

The organising idea

From isolated pages
to a connected ecosystem.

Customers can enter through a product, service or question—then move naturally towards proof and a relevant project conversation.

What we pack↕Services↕Advice Centre↕Start a project

Example journeyPowders & granules→VFFS / filling→Relevant guide→Start a project

07 / Proposed information architecture

Future-facing WordPress structure

A site built for
discovery and growth.

Primary routeHomeStart a project

Services

Contract packing overview
Vertical bagging / VFFS
Contract filling
Liquid filling
Sachets & pouches
Flow wrapping
Hand assembly
Rework & rectification
Food contract packing
Ecommerce packing

Additional services

Labelling & barcodes
Sleeving & wrapping
Blending
Order fulfilment
Storage & warehousing
Bonded warehousing
Distribution
Deionised water

What we pack

Food & ingredients
Powders & granules
Liquids
Supplements & capsules
Cosmetics & personal care
Household products
Gifts & promotions
Ecommerce products

Why WePack

About WePack
Facilities
Quality & accreditations
Sustainability
Brands we’ve worked with
Testimonials
Case studies

Advice Centre

Contract packing guides
Packaging guides
Food packing
Filling & liquids
Warehousing & fulfilment
Sustainability
Costs & quotations
FAQs

The sitemap describes the full future website. The interactive prototypes demonstrate how reusable templates scale across it.

08 / Advice Centre strategy

Expertise should help sell the service

More than a blog.
A commercial knowledge system.

Search visibility

Capture people researching contract packing problems.

Buyer education

Explain processes, choices and requirements clearly.

Conversion

Connect useful answers to services and next steps.

Article→Related service→Start a project

09 / Design principles

Five principles to guide
every screen.

Capability first

Help visitors understand what WePack can do—quickly.

Evidence over claims

Let facilities, accreditations and real work build confidence.

Show the work

Make processes, machinery, products and people visible.

Make expertise visible

Connect Advice Centre knowledge to commercial journeys.

Make enquiry effortless

Lead every useful path towards a project conversation.

10 / Creative directions

Two directions.
One WePack.

Both retain the identity, content, assets and UX strategy. The difference is how each system communicates WePack’s character.

Concept 01 · Recommended

Precision
& Capability

Structured · Technical · Assured · Operational

A confident corporate-industrial system foregrounding operational capability, process, facilities, quality and trust.

Enter Concept 01 ↗

we-pack.co.uk

Independent contract packing specialistsTaking the pain
out of packing.

Concept 02

Partnership
& Expertise

Progressive · Human · Expert · Consultative

An editorial, premium system positioning WePack as an experienced partner helping brands solve complex packing challenges.

Enter Concept 02 ↗

we-pack.co.uk

Independent. Experienced. Responsive.Contract packing,
without the complications.

11 / Interactive prototypes

Eight representative templates per direction

Not just a homepage.
A working system.

01Homepage02Services03Contract filling04What we pack05Advice Centre06Advice article07Start a project08About & facilities

12 / Responsive thinking

Designed for
every screen.

The hierarchy, navigation and conversion journey are considered specifically for mobile—not simply reduced from desktop.

Touch-friendly navigation
Purposeful image crops
Readable forms and articles
Clear project routes

wepack Menu

Taking the pain
out of packing.

wepack Menu

Advice CentrePractical knowledge,
unpacked.

13 / Reusable components

The system behind the screens

Designed once.
Useful everywhere.

Display / Ultima ProAaCapability.
Confidence.
Clarity.

#E15526#436A7E#FFFFFF#000000

Contract filling

Flexible production built around your product.

Explore capability →

30+years of practical packing experience

What are you packing?

Tell us about the product

14 / Concept comparison

Two approaches. One objective.

Which expression best
fits the future of WePack?

Design attribute01 · Precision & Capability02 · Partnership & Expertise

PersonalityCorporate · technical · assuredPremium · human · consultative

Primary emphasisOperational capabilityPartnership and expertise

ImageryFacility · machinery · productPeople · products · process

LayoutStructured · preciseEditorial · expressive

Best communicatesScale · compliance · reliabilityProblem-solving · knowledge · collaboration

Explore Concept 01 ↗Explore Concept 02 ↗

15 / Client decision

Approval and refinement

Which direction feels most
like the future of WePack?

What should we refine?TypographyPhotographyNavigationService presentationWhat We PackAdvice CentreProject enquiryColour balanceMobile experienceOther

16 / From direction to delivery

Select. Refine.
Build.

Select direction

Agree the overall design language.

Refine

Incorporate client feedback.

Build

Apply the system in WordPress.

Responsive QA

Test desktop, tablet and mobile.

Content & SEO

Protect valuable content and URLs.

Launch

Final testing and deployment.

A new digitaldirection for WePack.

Agree the systembefore we scale it.